About Cyclewriterllc
About CycleWriterLLC — Veteran Owned Digital Marketing Consulting
For seven years, CycleWriterLLC has helped IT service providers, MSPs, and SMBs build digital marketing strategies that actually drive business — not just content that sounds good. Headquartered in Oro Valley, Arizona, CycleWriter is a veteran-owned digital marketing consulting firm built specifically for the cybersecurity and IT space, offering strategy, execution, and content that work together rather than as disconnected deliverables.
What sets CycleWriter apart is a dual fluency that's rare in this market: deep technical grounding in cybersecurity and IT, paired with real, hands-on digital marketing leadership — SEO, campaign strategy, lead generation, and go-to-market execution, not just writing. Most marketing consultants understand marketing. Most technical experts understand IT. Few understand both well enough to build a strategy that translates zero-day vulnerabilities, compliance mandates, and cloud architecture into campaigns that resonate with business decision-makers — without losing accuracy or credibility.
CycleWriter has developed and executed digital marketing strategy for MSPs and IT providers serving healthcare, aerospace, manufacturing, construction, automotive, and legal verticals — SEO and AEO visibility programs, lead-generation campaigns, email sequences, market expansion strategy, and executive-level content, all built to generate qualified leads and build authority in crowded markets.
The result is a rare kind of consulting partner: strategic, agency-caliber marketing counsel from someone who has actually sat inside an MSP, run its marketing function, understood the sales cycle, and knows what technical buyers need to hear before they pick up the phone.
Founded by John Gormally, a 28-year veteran of the cybersecurity and IT industry with engineering and go-to-market experience at Cisco, Citrix, BlackBerry, IBM, and BitDefender, plus hands-on digital marketing leadership inside the MSP world itself, CycleWriter draws on nearly three decades of enterprise cybersecurity depth and a co-authored graduate cybersecurity curriculum to bring genuine strategic and subject-matter authority to every engagement.
